Email marketing for online stores
Retention, by design.
Someone buys from your store. We thank them, help them use it, and remind them when it is time to come back. Then it happens again.
Tip: click the floating emails
What we do, in one minute
Your customer acts. We reply.
Pick something a customer does. Watch the email that goes out, on its own, at the right moment.
I just signed up
Because
Example emails, for illustration
What we do
Five things, done well.
- Automated emailsWelcome, abandoned cart, post-purchase, reorder reminders and win-back.
- CampaignsLaunches, sales and newsletters, planned and written for you.
- SegmentationThe right email to the right customer: first-time, repeat or VIP.
- Retention strategyAudits, testing and reporting focused on repeat purchases.
- List healthConsent, clean lists and emails that reach the inbox.
How we work
Six steps, then round again.
- 1DiscoverYour brand, products and goals.
- 2AuditWhat your Klaviyo account does today.
- 3StrategiseA prioritised plan.
- 4BuildFlows, segments, campaigns and design.
- 5MeasureRevenue and repeat purchases.
- 6OptimiseTest, learn, improve.
Measure and Optimise keep going as your customer base grows.
Why Reply Theory
Fewer emails, better ones.
- Retention before volumeWe build relationships, not send calendars.
- Led by behaviourEmails that follow what customers actually do.
- Strategy and build togetherOne team from plan to finished email.
- Klaviyo specialistsOne platform, known deeply.
Best for stores where customers buy again
Book us
Let's talk about your customers.
A short video call about your store and your email. Times show in your own time zone.
Booking Details
Reply Theory consultation · Video call · 30 min
Weekdays only. Pick a time and we confirm by email.
Request ready
Your email app should have opened. Send the message and we will confirm the time. Nothing is booked until we reply.